Terms of Service

Big Wow Theory™ (the “Service”) is operated by Groundbreaking Merchandise Private Limited (“we”, “us”). By registering for, accessing or using the Service you agree to these Terms of Service. If you are entering into this agreement on behalf of a company, you confirm you have authority to bind that company.

You must be at least 18 years old and legally capable of entering into a contract. The Service is intended for business and professional use.

• You are responsible for the accuracy of your account information.
• You are responsible for keeping your credentials secure and for all activity under your account.
• You must notify us promptly of any unauthorised access.
• Workspace owners are responsible for the users they invite.

Your use of the Service is subject to our Acceptable Use Policy. You must only submit URLs you own or are authorised to analyse, and you must comply with all applicable laws.

• Plans are offered on monthly or annual billing cycles and renew automatically until cancelled.
• Prices are shown in your regional currency and may be exclusive of applicable taxes.
• You can cancel at any time; access continues until the end of the current billing period.
• We may change pricing or plan contents with reasonable prior notice, effective from your next renewal.

• Analyses and Optimization Studio™ actions consume analysis credits at the rates published on the pricing page.
• Plan credits are allocated per billing period; unused credits expire or roll over according to your plan.
• Credits have no cash value, are non-transferable and are not redeemable for money.
• Credits consumed by a failed request caused by a verified technical fault on our side are restored — see the Refund & Cancellation Policy.

The Service uses AI models within a structured conversion optimization framework. Output is analytical guidance, not professional, legal or financial advice, and it may contain errors or omissions.

You are responsible for reviewing output before acting on it. We make no guarantee of any particular conversion rate, ranking or business result. See our AI Transparency page for how the system works and where its limits are.

• We own the Service, including the Big Wow Intelligence Engine™, its scoring framework, software, branding and documentation.
• You own the content you submit and, as between you and us, the AI output generated for your account, which you may use freely for your own business purposes.
• You grant us a limited licence to process your content solely to operate and support the Service.

We work to keep the Service available and performant, but we do not guarantee uninterrupted access. Planned maintenance, third-party outages and factors outside our control can affect availability. Support expectations are described on our contact page.

To the maximum extent permitted by law, we are not liable for indirect, incidental, special or consequential losses, or for lost profits, revenue, goodwill or data. Our total aggregate liability arising out of or relating to the Service is limited to the amounts you paid us in the twelve months preceding the event giving rise to the claim. Nothing in these terms excludes liability that cannot be excluded by law.

• We may suspend or limit an account that breaches these terms, abuses the Service, or creates a security or legal risk.
• Where practical, we will notify you and give you an opportunity to resolve the issue.
• You may close your account at any time from account settings.
• On termination, your right to use the Service ends and your data is handled as described in the Privacy Policy.

These terms are governed by the laws of India, and the courts of India have exclusive jurisdiction over any dispute, without prejudice to any mandatory consumer protection rights available to you in your country of residence.

We may update these terms as the Service evolves. Material changes will be communicated in-product or by email before they take effect. Continued use after the effective date means you accept the updated terms.

Groundbreaking Merchandise Private Limited · support@bigwowtheory.com