About us
Expert conversion thinking, made repeatable.
Big Wow Theory™ combines the consistency of a structured CRO framework with the speed of modern AI — turning expert conversion optimization into a repeatable process for every business.
Why we built it
Most teams know their landing page is underperforming. What they don't have is a reliable answer to why — and a plan they can actually execute this week.
Senior CRO strategists are excellent at this. They are also expensive, slow to book, and inconsistent between practitioners. Generic AI tools are fast and cheap, but they improvise: ask twice, get two different answers.
We built Big Wow Theory to close that gap. A structured evaluation framework supplies the rigour and the repeatability. AI supplies the speed and the reading comprehension. You get the judgement of an experienced strategist, on demand.
What we believe
- Framework before opinion
- Every score traces back to a published criterion with a defined weight. If we can't explain why something scored the way it did, it doesn't ship.
- Evidence, not vibes
- Findings quote what's actually on the page. You should be able to verify a recommendation in seconds, not take it on faith.
- Repeatable, not lucky
- Two similar pages should be judged the same way, today and next quarter. The specification is versioned so you always know what changed.
- Honest about limits
- We tell you what the system can't see and where a recommendation is a hypothesis worth testing rather than a certainty.
Where we're going
Landing pages are the first surface. The same framework-plus-AI approach applies across every channel where marketers make judgement calls under pressure.
- Landing Page IntelligenceAvailable today
- Google Ads IntelligenceOn the roadmap
- Meta Ads IntelligenceOn the roadmap
- Creative IntelligenceOn the roadmap
- Email IntelligenceOn the roadmap
- SEO IntelligenceOn the roadmap
How we operate
We publish how the engine works, what data it uses, and what it can't do. If you're evaluating us for your team, start with these:
Stop guessing. Start converting.
Run your first free analysis in under a minute.