Pricing
Subscribe to intelligence. Pay for outcomes, not tokens.
Every plan includes a monthly balance of Big Wow Credits™. Spend them across Landing Page Intelligence today — and every future intelligence module on the same balance.
Showing USD pricing for Rest of world.
Explorer
Trying Big Wow Theory on a single page
25 Big Wow Credits™ / month
- Run 25 credits of analysis every month — 25 credits / month
- Analyse any landing page URL
- See your Big Wow Score™ and category breakdown
Growth
Freelancers and solo marketers
250 Big Wow Credits™ / month
- Run 250 credits of analysis every month — 250 credits / month
- Read the full intelligence report
- Rewrite copy in Optimization Studio™ — 25 sessions / month
Pro
In-house growth teams shipping weekly
800 Big Wow Credits™ / month
- Run 800 credits of analysis every month — 800 credits / month
- Rewrite copy in Optimization Studio™ — Unlimited
- Export and share reports — PDF + CSV
- Invite teammates — 5 seats
Agency
Agencies and multi-brand teams
3,000 Big Wow Credits™ / month
- Run 3,000 credits of analysis every month — 3,000 credits / month
- Organise work into projects — Unlimited
- Export and share reports — PDF + CSV + PPTX
- Invite teammates — 15 seats
Enterprise
Organizations with security and scale requirements
Intelligence on your terms, at your scale.
- Negotiate the credit allocation you need — Custom
- Invite teammates — Unlimited
- Enterprise SLA & onboarding
Prices in USD. Taxes calculated at checkout. Cancel anytime.
Every plan unlocks the Big Wow AI Ecosystem™
Big Wow Intelligence™
See exactly which parts of your page cost you conversions.
Big Wow Reports™
Receive prioritized recommendations that help you improve conversions faster.
Big Wow Optimization Studio™
Move from knowing what's broken to shipping messaging that converts, in one workspace.
Rewrite Studio™
Turn underperforming website copy into higher-converting messaging in minutes.
Compare™, Explain™ and Big Wow Assist™ are included in the Optimization Studio™ on every paid plan. Explore the ecosystem
Why Big Wow is different
A framework, not a blank prompt.
Generic AI
- Starts with a blank page.
- Gives inconsistent advice.
- Doesn't understand your conversion goals.
- Requires you to decide what's important.
Big Wow Theory™
- Evaluates against a structured conversion framework.
- Prioritizes opportunities based on impact.
- Explains the reasoning behind every recommendation.
- Helps you implement improvements with integrated optimization tools.
- Produces professional reports for stakeholders and clients.
Big Wow Theory™ combines the consistency of a structured CRO framework with the speed of modern AI — turning expert conversion optimization into a repeatable process for every business.
Compare
Every capability, side by side.
Start with the essentials, then expand for the complete capability matrix.
| Capability | Explorer | Growth | Pro | Agency | Enterprise |
|---|---|---|---|---|---|
| Intelligence | |||||
| Run 25 credits of analysis every month | 25 credits / month | 250 credits / month | 800 credits / month | 3,000 credits / month | Custom |
| Analyse any landing page URL | |||||
| See your Big Wow Score™ and category breakdown | |||||
| Read the full intelligence report | Summary only | ||||
| Optimization | |||||
| Rewrite copy in Optimization Studio™ | 25 sessions / month | Unlimited | Unlimited | Unlimited | |
| Ask Big Wow Assist™ for guidance | |||||
| Workspace | |||||
| Organise work into projects | 1 project | 5 projects | 20 projects | Unlimited | Unlimited |
| Revisit past analyses | 7 days | Unlimited | Unlimited | Unlimited | Unlimited |
| Export and share reports | PDF + CSV | PDF + CSV + PPTX | PDF + CSV + PPTX | ||
| Invite teammates | 1 seat | 2 seats | 5 seats | 15 seats | Unlimited |
| Support & platform | |||||
| Get help when you're stuck | Community | Priority email | Priority + faster processing | Dedicated CSM | |
| Enterprise SLA & onboarding | |||||
Big Wow Credits™
How Big Wow Credits™ work
Credits are consumed whenever you complete an intelligence action. Different actions use different amounts depending on their depth and complexity.
Your monthly balance is universal — the same credits will power Ads, Creative, SEO Intelligence as those modules ship.
You only pay for completed work — not prompts or AI usage.
Action
Credits
- Quick landing page scan10
- Standard landing page analysis20
- Deep intelligence report40
- Optimization Studio™ variation5
- Big Wow Assist™ message2
Estimate your usage
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Credit usage calculator
Estimate the plan that fits your monthly workload.
Total credits needed
1,000
per month
Recommended plan
Agencies and multi-brand teams
3,000 Big Wow Credits™ / month · $199/month
FAQ
Pricing questions, answered.
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