Pricing
Subscribe to intelligence. Turn insights into action.
Every plan includes a monthly balance of Big Wow Credits™ that powers landing-page intelligence and optimization — so you can focus on improving conversion, not managing AI usage.
Showing USD pricing for Rest of world.
Explorer
Explore Big Wow Theory with a free starting plan
25 Big Wow Credits™ / month
- Analyze any landing page URL
- Get a conversion score for hero clarity, CTA, trust and copy
- See a summary of the biggest conversion issues on the page
- 25 credits a month — enough to test a page or two
Growth
For marketers and growing brands
250 Big Wow Credits™ / month
- 250 credits a month for regular analysis
- Full report: hero, CTA, trust, copy and other conversion findings, with why each one matters
- Prioritized recommendations showing what to fix first
- Generate improved copy — 25 optimization sessions a month
- Ask AI why a page is underperforming and what to fix next
Pro
For in-house growth and e-commerce teams
800 Big Wow Credits™ / month
- 800 credits a month — run analyses continuously, not occasionally
- Full conversion findings and prioritized recommendations
- Generate copy improvements with no separate optimization session limit
- Export reports as PDF or CSV and share them with your team
- Invite up to 5 users across 20 projects
Agency
For agencies managing multiple clients and brands
3,000 Big Wow Credits™ / month
- 3,000 credits a month for higher-volume client work
- Unlimited client projects, each with its own analyses and history
- Prioritized CRO recommendations and copy improvements for client pages
- Share client-ready reports and export PDF, CSV or PPTX
- Invite up to 15 users
Enterprise
For organizations with scale, security, and support requirements
Intelligence on your terms, at your scale.
- Custom monthly credit allocation, sized to your usage
- Unlimited team members and projects
- Enterprise SLA and guided onboarding
- A dedicated Customer Success Manager
Prices in USD. Taxes calculated at checkout. Cancel anytime.
Product demo
See Big Wow Theory in action.
From a URL to actionable conversion intelligence.
Walkthrough video coming soon — analyze, understand, ask AI, optimize.
What happens after you start?
- 01
Enter your landing page URL
Add the landing page you want Big Wow Theory™ to evaluate.
- 02
Big Wow Theory analyzes it
Your page is evaluated across conversion-focused criteria using the Big Wow Intelligence framework.
- 03
Get your action plan
See prioritized findings, understand why they matter, and get actionable recommendations and copy improvements.
Every plan unlocks the Big Wow AI Ecosystem™
Big Wow Intelligence™
See exactly which parts of your page cost you conversions.
Big Wow Reports™
Receive prioritized recommendations that help you improve conversions faster.
Big Wow Optimization Studio™
Move from knowing what's broken to shipping messaging that converts, in one workspace.
Rewrite Studio™
Turn underperforming website copy into higher-converting messaging in minutes.
Compare™, Explain™ and Big Wow AI™ are included in the Optimization Studio™ on every paid plan. Explore the ecosystem
Value
Turn CRO opportunities into action.
Big Wow Theory helps teams identify high-impact conversion opportunities before spending more time, traffic, or ad budget on pages that aren't performing.
- 01
Analyze
Understand the page
- 02
Identify
Find conversion gaps
- 03
Prioritize
Know what to fix first
- 04
Optimize
Turn insights into action
Built differently: transparency over AI hype.
Big Wow Theory™ is built to help teams identify landing-page conversion opportunities faster. Instead of asking you to trust vague AI claims, we show you the analysis structure, scoring logic, and specific recommendations behind the insights — before you commit to a paid plan.
See the analysis
Understand what we're evaluating.
See the score
Understand how your page performs across the framework.
See the recommendation
Know what to fix and why.
Built for teams that ship landing pages.
Whether you're optimizing your own store or managing pages for multiple clients, Big Wow Theory gives you a repeatable way to find and prioritize CRO opportunities.
E-commerce brands
Find conversion gaps across product, campaign, and promotional landing pages.
Digital marketing agencies
Audit client landing pages, prioritize CRO opportunities, and create shareable reports.
Growth teams
Analyze pages consistently and turn insights into a clearer optimization roadmap.
Why Big Wow is different
A framework, not a blank prompt.
Generic AI
- Starts with a blank page.
- Gives inconsistent advice.
- Doesn't understand your conversion goals.
- Requires you to decide what's important.
Big Wow Theory™
- Evaluates against a structured conversion framework.
- Prioritizes opportunities based on impact.
- Explains the reasoning behind every recommendation.
- Helps you implement improvements with integrated optimization tools.
- Produces professional reports for stakeholders and clients.
Big Wow Theory™ combines the consistency of a structured CRO framework with the speed of modern AI — turning expert conversion optimization into a repeatable process for every business.
Compare
Every capability, side by side.
See what each plan includes and choose the level of CRO intelligence that fits your workload.
| Capability | Explorer | Growth | Pro | Agency | Enterprise |
|---|---|---|---|---|---|
| Intelligence | |||||
| Run 25 credits of analysis every month | 25 credits / month | 250 credits / month | 800 credits / month | 3,000 credits / month | Custom |
| Analyse any landing page URL | |||||
| See your Big Wow Score™ and category breakdown | |||||
| Read the full intelligence report | Summary only | ||||
| Optimization | |||||
| Rewrite copy in Optimization Studio™ | 25 sessions / month | No separate session limit | No separate session limit | No separate session limit | |
| Ask Big Wow AI™ for guidance | |||||
| Workspace | |||||
| Organise work into projects | 1 project | 5 projects | 20 projects | Unlimited | Unlimited |
| Revisit past analyses | 7 days | Unlimited | Unlimited | Unlimited | Unlimited |
| Export and share reports | PDF + CSV | PDF + CSV + PPTX | PDF + CSV + PPTX | ||
| Invite teammates | 1 seat | 2 seats | 5 seats | 15 seats | Unlimited |
| Support & platform | |||||
| Get help when you're stuck | Community | Priority email | Priority + faster processing | Dedicated CSM | |
| Enterprise SLA & onboarding | |||||
Big Wow Credits™
How Big Wow Credits™ work
Big Wow Credits™ power the AI analysis and optimization actions you use inside Big Wow Theory. Different actions use different amounts of credits.
Your monthly credit allocation determines how much intelligence and optimization you can run. The same balance will also power Ads, Creative, SEO Intelligence as those modules ship.
You only pay for completed work — not prompts or AI usage.
Action
Credits
- Quick landing page scan10
- Standard landing page analysis20
- Deep intelligence report40
- Optimization Studio™ variation5
- Big Wow AI™ answer2
Estimate your usage
Find the right plan in seconds.
Estimate the monthly credits you need based on how you expect to use Big Wow Theory.
Credit usage calculator
Estimate the plan that fits your monthly workload.
Total credits needed
1,000
per month
Recommended plan
For agencies managing multiple clients and brands
Agency includes 3,000 credits/month, which covers your estimated 1,000 credits.
3,000 Big Wow Credits™ / month · $199/month
FAQ
Pricing questions, answered.
Stop guessing. Start converting.
Run your first AI landing page analysis in under a minute.