Refund & Cancellation Policy

This policy applies to subscriptions and analysis credits purchased for Big Wow Theory™. It sits alongside, and does not limit, any rights you have under applicable consumer protection law.

• You can cancel at any time from Billing in your account settings.
• Cancellation stops the next renewal; it does not end the current billing period.
• You keep full access to your plan, and to the credits already allocated for that period, until the period ends.
• No cancellation fee is charged.

• Monthly plans renew on the same day each month; annual plans renew on the anniversary of purchase.
• Renewal is automatic until you cancel.
• Plan credits are allocated at the start of each billing period.
• Upgrades take effect immediately; downgrades take effect at the start of the next billing period.

We do not offer an unconditional money-back guarantee. Because analyses consume AI processing at the moment you run them, subscription fees and credit purchases are generally non-refundable once the corresponding usage has occurred.

Refunds are handled in accordance with applicable consumer protection laws, and we will always review a request fairly. We typically issue a refund where:

• You were charged in error, for example a duplicate charge or a charge after a valid cancellation.
• A verified technical fault on our side prevented you from using the service for a material part of the billing period and could not be resolved.
• Applicable law in your jurisdiction requires it.

If an analysis or Optimization Studio™ action fails because of a verified technical issue on our side, we restore the credits it consumed. This is our standard remedy for failed runs and is usually faster than a refund.

• Report the issue within 30 days, including the analysis or report reference.
• We review the request against our request logs.
• Where the fault is confirmed on our side, credits are restored to your balance.
• Credits are not restored where output was delivered successfully but you disagree with its conclusions.

Open a support ticket from your dashboard, or email support@bigwowtheory.com with your account email and the invoice or analysis reference. We acknowledge billing requests within two business days and aim to resolve them within ten business days. Approved refunds are returned to the original payment method; the time it takes to appear depends on your bank or card issuer.

We may update this policy as our billing options evolve. Changes apply to purchases made after the updated policy takes effect.